The Jackie Nitschke Project is a new documentary that tells the powerful story of Jackie Nitschke—the first Green Bay Packer wife to publicly acknowledge her struggle with, and recovery from, alcohol addiction.

Through interviews with former NFL players and their wives, Jackie’s own family members, addiction experts, and alumni of The Jackie Nitschke Center for Alcohol and Drug Rehabilitation, the film traces Jackie’s journey through addiction and recovery, charts her courage, and reveals the tremendous impact she has had on addicts in the community.

This film offers a detailed look into life inside the “fishbowl” of professional sports – the pressures and challenges of living as the wife of NFL Hall of Famer and Green Bay Packer Ray Nitschke. Candid interviews with Bart and Cherry Starr, Chester Marcol, Paul Hornung, and Beverly Lofton, as well as William Moyers and others, provide a nuanced picture of sports and substance abuse. The film delves into the psychology of addiction and relapse, and reveals the myriad ways in which lives in chaos can be saved through treatment and recovery.

The Jackie Nitschke Center for Alcohol and Drug Rehabilitation at 630 Cherry Street in Green Bay, WI, continues Jackie’s mission of helping people with substance abuse problems. Jackie’s Legacy Scholarship program provides financial assistance for those seeking recovery, to help ensure that no one misses out on the chance to reclaim his or her life.

Arketype, the film’s producer, is an award-winning creative agency delivering high-concept advertising and design solutions through video, animation, online and print. The firm is the recipient of the 2009 BCA TEN Award honoring the Top 10 companies in America supporting the arts. To learn more, or to view Arketype’s first documentary – Westbound, visit

Catching Up with Amy Nitschke at the Kemper Center

Arketype - Monday, April 07, 2014

One of the many fun parts of making a documentary is scouting for great shooting locations! Recently, we sat down with Jackie Nitschke’s daughter Amy at the Kemper Center. We had some more great conversations with Amy Nitschke as she elaborated on her relationship with her mother and shared more stories of what it was like to grow up the daughter of Ray and Jackie.

In between filming, Mary, Arketype associate producer, got to explore the building and snapped some photos of the former boarding school. Located in Kenosha, the Kemper Center is unique for a number of reasons, not least of which was that it was the first school in Wisconsin to teach science to girls.

Who wouldn’t want to learn (or film) in such a beautiful environment? Thanks again to Amy Nitschke and the Kemper Center for being such great filming partners.